These differences in ingredients will have a subtle effect on the overall taste profile for Mountain Dew.
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But in Canada, caffeine isn’t included while in the European and Japanese versions, there’s no brominated vegetable oil as it’s banned in food products in these areas. Sodium benzoate, caffeine, and brominated vegetable oil, among others. In the United States, its primary market, the ingredients include high-fructose corn syrup, carbonated water, concentrated orange juice, sodium citrate, gum Arabic. The actual ingredients in Mountain Dew differs depending on the flavor and country of its production and distribution. Today, there are several flavor variations of the drink although the original is still the bestselling product. For about 40 years (1940s-1980s), it came in a single flavor – a citrus-flavored, caffeinated soft drink that quickly took the consumers’ fancy. Mountain Dew is a carbonated soft drink with various flavors. The acquisition resulted in the increased market presence in North America for the brand. Pepsi-Cola Company acquired the rights to the brand and its production from Tip Corporation in August 1964. Jones, an employee of the Tip Corporation, changed the formula yet again resulting in the Mountain Dew drink launched in 1961.
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But the rights to the revised Mountain Dew formula was acquired by Tip Corporation, a Marion, Virginia-based company. The name itself was the 19th century common term for Highland Scotch whiskey but the Hartmans trademarked it in 1948.īill Bridgforth revised the formula in 1958. The duo developed it as a drinks mixer, particularly for whiskey, when they encountered difficulty in getting their preferred soda brand. Barney and Ally Hartman, beverage bottlers in Tennessee, invented the original formula for Mountain Dew in 1940.